This stage of a project that is typically the fun part as we get to be curious as to “WHAT” this will be, but without the exercises prior this runs the risk of not solving the real problems the user is experiencing.
In this stage we will have some fun exploring the world around us for inspiration and then coming up with new concepts that tackle our problem in a new way. We will be pushing ourselves with exercises that pull the creative juices out of our heads when we didn’t know they were there. Finally we will be creating a storyline for the concept that will help us with our strategy.
We want to create an out of the box solution that is also human centered to solve the issues we currently have. At the end of this section we will be able to create a strategy to implement and make important decisions around MVP (Minimum Viable Product) and make the design and development teams jobs more clear.