The best solutions are created when the challenge is well defined. This is where we establish the core purpose, “WHY” behind our problem and prepare to ask “WHAT” we should do about it.
In this stage, we will be taking the pain points uncovered and identify any root causes, or themes, we are seeing. From there we will look at the problems in a opportunistic way and finally, crafting a challenge statement that will act as our guiding light moving forward.
We will be properly setting ourselves up for success with a clear vision of the purpose behind the entire project. This will help when it comes to making decisions along the way and if it aligns to this defined challenge.