Where we ask the “WHY” and “WHO” behind the changes we want to see.
The Discovery and Empathy stages of our process will allow you to think through why you feel the need for this new tool. We will ask ourselves what challenges we are currently facing that we want changed, our needs, and goals for a new solution.
Then we will ask those same questions for others that may need a solution to a similar problem.
Finally before we create a solution, we must first understand the pain by working through each step of our “Job to be done” and what pains we experience.
The purpose of these exercises are to really challenge our assumptions before we create a solution. It may seem like a waste of time or nothing feels like was uncovered, but by doing this we are going to be documenting answers to questions that will prove to be valuable during the design and build process. Saving countless hours of spinning wheels and re-done work.